Diamonds in the Ruff

Move over Fashion Week, there's a new kid in town! JCPenney is celebrating Doghouse Prevention Week from February 6th - 13th, and the event is sure to bring us jewelry hounds more pleasure than gawking at stick-thin models in clothes we'll never wear.

Why? Because this Valentine's Day JCPenney is dedicated to schooling the male species in the delicate art of gift giving. And by 'gift' they don't mean your run-of-the-mill Valentine's Day loot. They're talking diamonds, people. This cupid ain't stupid!

Let's face it. We've all had our V-day disappointments. How many times have we faked a smile when the same old box of chocolates surfaces or the proverbial red rose bouquet shows up at the office? It just doesn't take a lot of thought for fellas to go down that well-trodden road, right?

But here's a thought: What if you could throw your man in the gift-giving doghouse for even thinking about calling the florist?

Perhaps you've heard of the over 7,000 guys who were thrown in JCPenney's Doghouse over the holidays. Learn from them by visiting www.bewareofthedoghouse.com, where you and your main squeeze can watch a hilarious (and informative) video about other men's gift-giving failures.

But most importantly, he'll see how he too can avoid The Doghouse by getting you the perfect diamond gift from the jewelry store inside JCPenney. And they have an amazing selection, ladies, so whether it's a pair of tasteful diamond studs or a fun fashion piece, you can rest assured he'll find something to make your heart sing (not sink) this year.

So from February 6th - 13th take this gem of an opportunity to teach your old dog some new tricks for Valentine's Day. It comes down to this: Diamonds or a dog day afternoon in the big house. Sounds pretty straightforward to me.